There’s no denying that the online streaming industry for music is growing at a fast pace, and the one digital service that has remained at its forefront is Spotify. With over three-hundred million active listeners, it offers aspiring musicians to be heard worldwide and build a successful career more than they otherwise would have.
However, while it’s undoubtedly a great place for promoting music and increasing your existing fanbase, it isn’t easy to generate Spotify streams and followers. And this is especially true for unsigned artists who have little to no exposure. After all, it’s a crowded platform. But that isn’t to say it’s impossible to achieve the intended outcome. On the contrary, even relatively unknown artists can make their mark on it with the right strategies, whether it’s to buy spotify plays or create a playlist.
In this article, we’ll talk about a few simple tips that should help you increase your streams and grow your followers. Keep reading if you want to know more.
1. Upload your music on the platform
The first thing you need to do to succeed in Spotify is to have your music on the platform. However, unlike Bandcamp, YouTube, or SoundCloud, it doesn’t enable users to simply get their music uploaded for free. One way you can do it is by signing up for digital distribution services or record labels as they can get your tracks on Spotify with ease.
But if you plan to be independent, you’ll need to arrange the distribution yourself. Fortunately, it’s not as complicated as it sounds, and you can do this via companies like CDBaby, TuneCore, and DistroKid, to name a few. Apart from Spotify, they can also get your music on Deezer, Pandora, Apple Music, Amazon Music, and even Google Play.
Additionally, these distribution services will pay and collect the royalties that your music generates. Some also offer tools in digital marketing and other resources so that you’ll have everything you need to market, license, and sell music.
2. Stay active on social media
Apart from buying them outright, an excellent way on how to acquire Spotify plays is by being active on social media. With billions of users, social networks are excellent digital channels not only for keeping fans engaged but also for creating online exposure for your music. Putting up your tracks and playlist on your social media accounts will keep you dynamic, engage the intended audience, and drive greater volumes of inbound traffic on your profile in Spotify.
Beyond uploading some music, you can draw in listeners by including exclusive content on social media like remixes, live versions, and covers for example. In doing so, you’ll be able to gain more listeners and get more streams, leading to the likelihood of appearing in user searches.
3. Create playlists
One of the most proven drivers of Spotify streams are playlists. Simply put, they’re the quickest route to getting millions to hear your music. However, it can be a challenge to get your tracks featured on the platform’s popular playlists. And if you want to gain more followers and streams, the best way is to make your own. Here are some tips to maximize your playlists:
- Feature a combination of your tracks with other artists. Regularly sharing these types of playlists and supporting your fellow musicians will greatly improve your odds of the favor being returned.
- Regularly update your playlists. This will keep them relevant since your current followers are likely to be notified of the changes you make.
- Share the playlists on social media to let more people know what you’re into and showcase your musical talents.
Spotify is an excellent streaming platform for musicians looking to jumpstart their career and reach millions of potential fans. However, it still takes some work to make the most out of it. So make sure that you follow the above mentioned tips and start growing both your streams and followers.