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Marketing Mistakes to Avoid in TikTok

By March 14, 2021Blog

Marketing Mistakes to Avoid in TikTok

There are a few social media platforms that have grown as fast as TikTok. This video-sharing channel, established by Chinese IT company called ByteDance, has been gathering a lot of steam in recent years. In fact, the active user base is estimated to be in the billions. And it’s for this reason that it’s become an effective advertising tool to build brand recognition. While it’s generally easy to get into TikTok, generating exposure and elevating visibility is a different story. Not only does it take a lot of work, but a single mishap or oversight can create setbacks for your marketing efforts. To ensure that this doesn’t happen, here are a few marketing mistakes that you must steer clear of in TikTok.

1. Not keeping your intended audience in mind

Many inexperienced marketers think that in a platform brimming with users, all they need to do is share their content and it’ll automatically result in a sizable following. However, it takes more than that to build awareness. You’ll need to factor your intended audience into your campaign if you want your ads to fulfill their purpose. So before you begin posting, always do some research on your target market. Recognize your competitors and study them too. By understanding the expectations and needs of your target audience and what the competition is doing, you’ll have a much better chance of reaching out to them.

2. Creating content that isn’t authentic or raw

When it comes to marketing, it’s imperative to learn the tone and style of the medium first. After all, not all channels have the same style and purpose. And one of the common mistakes that brands make in TikTok is treating it as if it was the same as any other social media platform and uploading content that is too conventional. So if you want to gain more TikTok followers, make sure that you share videos that are raw and authentic. Doing so will help you pique users’ interest and reel more people in.

3. Not buying followers

It’s not uncommon for many users to buy TikTok followers. With so much competition and an algorithm that’s ever-changing, it isn’t easy to enhance the visibility of content through traditional means alone. And if you choose to buy TikTok followers, you’ll be able to generate immediate attention for your content and increase its likelihood of being shared to more users than it would’ve been possible otherwise.

4. Having overbearing promotional attitude

Conventional advertising might still work in some platforms but it’s unlikely to yield the desired results in TikTok. It’s important to remember that most users aren’t easily swayed with sales pitches and promotional materials. In actuality, there’s a good chance that it’ll turn them off. Instead, focus on creating fun and entertaining content.

Getting the best returns on your TikTok marketing campaign isn’t just about having quality content – although this is important – but also to avoid the traps and pitfalls of advertising on the platform. And by  staying away from the mistakes listed above, you’ll create more opportunities for your brand to improve its presence in the channel.

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