From playlists to merch, those certain Spotify strategies can help you establish a global presence.
You already have new fans in the 180+ countries where Spotify is available; you just haven’t met them yet. Even if you’re primarily focused on your home market, the genre, style, or story of your music could be exactly what a listener is looking for thousands of kilometers, countries, or continents away.
Every month, global listeners stream artists from 14 different countries. Here’s a list of some of the most effective strategies for identifying, growing, and serving them. Here are some tips for Increasing Spotify Global Listenership.
Playlist making
Every month, billions of new artists are discovered on Spotify, with two-thirds of these discoveries occurring outside of an artist’s home country. Many come from editorial and personalized playlists. Using the Spotify for Artists playlist pitch tool for our thousands of editorial playlists will get your new music considered by the entire global editorial playlist team.
It will help the right editor discover your track if you are specific about your location, select up to three genres, and share a background in the pitch about the story behind the song. Furthermore, pitching to playlists ensures that your track is automatically added to your followers’ Release Radar playlist. Buy Spotify plays and get more plays to your songs instantly with Buy Social Today.
Let’s See Some Visuals
Using Canvas to engage fans with a short, looping visual shares your artistic vision – and gets you noticed outside of your location or language. According to our data, when listeners see a Canvas, they are 145% more likely to share the track, which means your track will reach a wider audience.
Furthermore, when someone shares your song on Instagram Stories, Facebook Stories, or Snapchat from anywhere on the planet, your Canvas will automatically loop in the background.
Understand Your Numbers
The Audience and Music sections of your Spotify for Artists dashboard are crucial, as they provide detailed analytics about who is listening to your music, how much, and where — as well as how they discovered you.
For example, in the Music tab’s Releases section, you can click on any of your releases to filter data on how many streams, listeners, and streams per listener, and saves a release over time for any specific market. With so many fans embracing a diverse range of sounds far from the geographic origins of a given genre, your audience is likely to be in unexpected places.
For example, more than 95% of K-Pop, Latin Hip-hop, and French Shoegaze listens occur outside of their respective countries. In fact, the top ten cities for streaming new content are spread across five continents!
Understanding these statistics can help you decide which tracks to concentrate on, with whom to collaborate, how to market yourself, and even where to tour. Looking at the Top Cities data in the Audience tab can help you decide which stops to book and how to approach promoters in those markets. If you want to buy Spotify plays for a specific market just visit our website.
Live It Up
The live music industry is reviving, and fans are eager to see their favorite artists – as well as discover new ones. That’s why we created the in-app Live Events Feed, where listeners can discover concerts in their area and receive personalized recommendations.
Spotify has most of the world’s concerts listed on-platform in our major markets thanks to partnerships with leading ticketing companies. As a result, your international fans are more likely than ever to discover your local tour dates right where they listen.
Determine Your Goal
Campaigns can reach audiences in more than a dozen countries, including seven of the world’s top ten streaming markets. Furthermore, a campaign can have a halo effect on your entire catalog:
After hearing the promoted Marquee release, listeners are three times more likely to stream from your older releases. Use the above-mentioned Spotify for Artists audience data to determine your top markets, and then target your Marquee from among the dozen or so markets where it is available.
Global Collaboration
Have you ever collaborated on music with someone from another country? If not, here’s one reason to give it a shot if you prioritize global listeners: More than 80% of streams on international collaborations come from countries other than the main artists.
Begin by making intercontinental collaboration easier with Sound-trap Capture, Spotify free recording tool that allows you to collaborate in real-time from a distance and record high-quality audio whenever and wherever it is convenient for you. When you publish new collaborations, they will appear in the Release Radar and What’s New feeds of each artist’s followers.