Introduction
Following the newest Instagram marketing trends is critical if you currently use Instagram for marketing or are considering it. More than 500 million people use Instagram daily, with more than 1 billion monthly active users. 90% of Instagram users follow businesses on the site, making it easy to become lost in the crowd. You can use the 11 Instagram marketing trends in 2022 provided by Buy Social Today to accomplish your goals.
The dominance of shopping characteristics
Instagram is evolving into a marketplace. With the help of these shopping functionalities, marketers that wish to utilize this platform as a tool for marketing will be able to do so while also using it as an e-commerce channel. The shopping function in Stories enables advertisers to display a shopping bag icon next to any good or service they like to promote. Instagram will introduce its native creator affiliate network in 2022.
- Influencer marketing will have greater credibility.
Instagram is testing a new tool that will let content producers find things that are available for purchase, share them with their audience, and get paid commissions. This indicates that creator-led shopping will be very common in 2022, so you best get in on that marketing fad! Most brands consider influencer marketing one of the most effective ways to connect with their target market.
2. Features for community interaction will become increasingly widespread.
Instagram is so inventive that it always thinks of fresh, enjoyable ways to interact with its users. The network is excellent at starting and maintaining debates through Instagram polls, interactive Story stickers, or emoji answers. We predict that this Instagram marketing craze won’t end in 2022.
3. Instagram’s video stories will continue to exist.
Regardless of how many Instagram followers a brand has, including videos in their Stories increases engagement. According to an Instagram Stories Study, brands upload an average of 15–16 Instagram Stories each month. The popularity of Instagram Stories videos is growing, and they will undoubtedly be a big marketing trend in 2022.
4. Reels usage will increase.
Instagram Reels is a further significant Instagram trend that you shouldn’t overlook in 2022. Before posting, you can add text, stickers, camera effects, and music to the 15-second video. Because it’s a recent upgrade and you gain from it, your brand should have the upper hand when using Instagram Reels. All of these techniques increase the adaptability of your brands, increasing engagement and reach.
5. Instagram carousels will continue to exist.
Probably your brand’s strongest tool is Instagram Carousels. Only 3 to 4 per cent of Instagram posts in 2017 were carousels, according to our analysis of 22,360,021 total posts, of which 2,949,312 were carousels. The engagement this feature generates justifies its rise in popularity.
6. Genuine content continues to rule.
In 2022, brands that post more Instagram Lives and less-polished material will be favored by Instagram. In 2022, authenticity will be a prized ability for brands that produce the most widely consumed content. To produce authentic content, you must employ Stories elements like the emoji, slider, gif, and questions sticker to tell stories.
7. The relevance of Instagram Live content will increase.
Instagram Live is one of the brand-new tools that saw explosive growth in 2020 and 2021. According to Business Insider, in April 2020, the number of people using Instagram Live climbed by more than 70% in a single month. This is not surprising given that the epidemic and social distance orders forced people to find new forms of communication.
8. Brand personas are becoming more prevalent.
This calls on companies and content producers to present their personalities to the public. A digital agency called WRONG enjoys showcasing its personality on Instagram Stories through engaging and humorous memes and behind-the-scenes material. Whether you want to go live or create more Instagram Stories or Instagram Reels, in 2022, you will need to show your personality.
9. The use of TLink stickers is a promising feature for 2022.
Instagram removed the swipe-up feature from Stories and replaced it with the more intriguing link stickers feature. Link stickers are a secure way to publicize your work and guarantee that your audience sees your website. Instagram stated that this functionality would be accessible to all accounts, regardless of their following, in October 2021.
10. Analytics software is essential.
Use analytics tools to evaluate your overall performance and your work against the competition if you want your content strategy to succeed on Instagram in 2022. In this manner, you may determine whether your marketing techniques are effective and, if not, identify what has to be improved.
The conclusion
A successful marketing plan in 2022 demands a strong brand presence on Instagram. Every marketer should read this guide to the biggest Instagram trends for 2022. Instagram is THE medium you should use to market your company and message because it has so many capabilities. For this social media juggernaut, this year will be exciting. You can contact us to get more suggestions for your Instagram promotion and the best advice to help you develop ideas for best practices.