The practice of advertising a company, goods, or services to users on the social media platform TikTok is referred to as “TikTok marketing.” TikTok marketing tactics that are often used include the production of trend-driven organic content, the use of popular hashtags, and the incorporation of TikTok influencers into promotional endeavors.
TikTok Marketing: Why Should Businesses Use TikTok to Market Products?
The homepages of other social media sites, such as Facebook and Instagram, mostly consist of individuals and channels that you already know and follow. This is the primary distinction between TikTok and these other social media platforms, particularly Facebook and Instagram. TikTok does the opposite of this, giving more weight to videos made by producers whose work you have never seen before.
The user interface of TikTok is present in such a way that it encourages users to stay inside the app for as long as possible, even more so than social media platforms such as Facebook and Twitter. TikTok also allows users to put a “Link in bio,” which makes the site ideal for promoting and advertising products and services.
TikTok is an extremely excellent tool for reaching a younger population since 62% of its audience falls into the age bracket of 10 to 29 years old. If you are seeking to target a younger generation, you should utilize this tool. You can adapt your videos to reflect the material that Gen Z loves watching based on these demographics, and you can leverage your grasp of the algorithm to manufacture virality by using these two factors.
Each and every video has the potential to become viral
In the last several years, Facebook (now renamed Meta) has been the subject of a significant amount of criticism over the manner in which its algorithm operates across all of its platforms. Since then, it has pledged to concentrate its feeds on close acquaintances and family members. This implies that it gives precedence to individuals and information that you are already familiar with.
TikTok does the opposite of this and gives more prominence to videos from producers you haven’t seen before. This discovery engine ensures that any video, regardless of how many fans its creator may already have, has the potential to become an internet sensation and spread like wildfire.
TikTok is compatible and performs well with Instagram
The good news is that if you’ve already established a presence on Instagram, the following applies to you: TikTok incorporates native capabilities that connect to Instagram and vice versa. To begin, there’s a button to connect your Instagram account that’s located on your profile page (which is separate from the external link option). This indicates that visitors will be able to simply check out your Instagram account from your TikTok account.
Second, there is an option to automatically share content on Instagram. This means that whenever you publish a video to TikTok, you have the option of immediately sharing it to either your Instagram Stories or your Instagram feed on Instagram. When you get more and more TikTok views and increase followership, you get more sales through Instagram.